Coming Soon Real Estate Listings

Imagine having access to exclusive real estate listings even before they hit the market. With “Coming Soon Real Estate Listings,” this is now a reality. This innovative product provides valuable information about properties that are about to be listed, giving you the opportunity to stay ahead of the competition and secure the home of your dreams. Whether you’re a buyer looking for a new home or an investor seeking prime opportunities, “Coming Soon Real Estate Listings” is your go-to resource for insider information and an edge in the ever-competitive real estate market.


What are Coming Soon Real Estate Listings?

Coming Soon Real Estate Listings refer to properties that are advertised for sale before they are officially listed on the market. These listings provide a preview of homes or properties that will be available for purchase in the near future. It allows potential buyers to get a head start and express their interest in a property before it becomes available to the general public.

Why are Coming Soon Real Estate Listings Popular?

Coming Soon Real Estate Listings have gained popularity among buyers and sellers alike due to the various benefits they offer. For sellers, it allows them to generate interest and gauge the demand for their property before fully listing it. They can also use this period to make necessary repairs or improvements to increase the market value of their property. On the other hand, buyers appreciate the opportunity to see properties that may not be on their radars yet and get a competitive edge in a hot real estate market.

Benefits of Using Coming Soon Real Estate Listings

There are several advantages that both sellers and buyers can enjoy when using Coming Soon Real Estate Listings. For sellers, these listings create a sense of exclusivity and generate early buzz around their property. By showcasing their property to a select group of potential buyers, sellers can create a sense of urgency and potentially secure a higher price for their home. On the other hand, buyers benefit from the chance to explore upcoming listings and potentially secure a property before it hits the market, giving them a competitive advantage over other buyers.

How do Coming Soon Real Estate Listings Work?

Agent-Managed Listings

With agent-managed listings, the real estate agent representing the seller determines the timeline and strategy for marketing the property as a Coming Soon listing. The agent may use various marketing channels, such as social media, email blasts, or online listing platforms, to generate interest among potential buyers. During this period, interested buyers may have the opportunity to view the property, make inquiries, and potentially submit an offer. The agent is responsible for managing the entire process and ensuring compliance with any applicable regulations or guidelines.

MLS-Managed Listings

MLS-Managed listings refer to Coming Soon properties that are marketed through the Multiple Listing Service (MLS). In this case, the seller’s listing agent or broker submits the property as a Coming Soon listing to the MLS, making it visible to other real estate professionals. This allows agents to share the listing with their clients and generate interest within the real estate community. The MLS typically imposes specific guidelines and time limits for Coming Soon listings to ensure fairness and transparency.

Requirements for Listing as a Coming Soon Property

To list a property as a Coming Soon listing, sellers must meet certain requirements set by the real estate industry and local regulations. These requirements may include providing accurate and detailed information about the property, obtaining any necessary permits or approvals, and ensuring compliance with fair housing laws. Additionally, sellers must work closely with their listing agent to develop a comprehensive marketing plan and timeline for the Coming Soon period.

Best Practices for Creating Coming Soon Real Estate Listings

Preparing the Property

Before listing a property as Coming Soon, it is crucial for sellers to thoroughly prepare the property for potential buyers. This includes addressing any necessary repairs, decluttering the space, and enhancing its curb appeal. First impressions are critical, and sellers must ensure that the property is presented in the best possible light to attract prospective buyers.

Professional Photography

High-quality and visually appealing photographs play a crucial role in attracting potential buyers to Coming Soon listings. Hiring a professional photographer who specializes in real estate photography can significantly enhance the listing’s visual appeal. Professional photographs highlight the property’s best features and effectively convey its unique selling points, increasing the likelihood of attracting interested buyers.

Compelling Listing Description

Crafting a compelling and informative listing description is essential to generate interest in a Coming Soon property. Sellers should work closely with their real estate agent to highlight the property’s unique features, such as its location, amenities, and any recent upgrades. The listing description should be engaging, concise, and tailored to the target audience to effectively capture their attention and generate inquiries.

Setting an Appropriate Price

Pricing a Coming Soon property appropriately is crucial to ensure maximum interest and generate competitive offers. Sellers and their agents must conduct thorough market research and consider factors such as comparable sales, market conditions, and the property’s unique attributes. Setting a competitive yet realistic price will attract genuine buyers and increase the chances of receiving strong offers during the Coming Soon period.

Implementing Effective Marketing Strategy

To maximize exposure and generate interest in a Coming Soon property, it is important to implement a comprehensive marketing strategy. This may include leveraging social media platforms, creating enticing teaser videos, sending email blasts to a segmented buyer database, and partnering with local real estate influencers. By strategically targeting potential buyers and creating a buzz, sellers can maximize the chances of attracting qualified and motivated buyers during the Coming Soon period.

Tips for Buyers Interested in Coming Soon Properties

Staying Updated on New Listings

To stay informed about new Coming Soon listings, buyers should subscribe to real estate newsletters, follow local real estate agents and brokers on social media, and regularly check online platforms that offer Coming Soon listings. Staying proactive and informed will allow buyers to be among the first to know about exciting properties coming to the market.

Leveraging the Advantage of Early Access

One of the main advantages of Coming Soon properties is the opportunity for buyers to gain early access to desirable properties. By expressing interest early and working closely with their real estate agent, buyers can potentially schedule private showings, gather relevant information, and submit offers before the competition has a chance to react. Taking advantage of this early access can significantly increase the chances of successfully securing a sought-after property.

Working with a Real Estate Agent

Buyers interested in Coming Soon listings can benefit greatly from working with a knowledgeable and experienced real estate agent. An agent who specializes in the local market will have access to exclusive listings, including Coming Soon properties, and can guide buyers through the process of submitting offers and navigating any potential challenges. Additionally, a real estate agent will be familiar with local regulations and guidelines, ensuring a smooth and compliant transaction.

Conducting Due Diligence

Although Coming Soon listings offer a promising opportunity for buyers, it is essential to conduct thorough due diligence before committing to a purchase. Buyers should review all available property information, request relevant disclosures and inspection reports, and consider scheduling a professional inspection. It is also crucial to understand the terms and conditions of the Coming Soon period, including any restrictions or contingencies that may apply.

Potential Risks and Drawbacks of Coming Soon Real Estate Listings

Limited Exposure to the Market

One of the potential drawbacks of Coming Soon listings is the limited exposure they receive compared to active listings. Since these properties are not officially on the market, they may not reach a wide audience and attract as many potential buyers. This limited exposure could potentially result in a longer time on the market or a lower selling price.

Longer Time on the Market

Coming Soon properties often spend a longer time on the market compared to active listings. While this is intentional, as the seller wants to generate interest and find the right buyer, an extended time on the market can sometimes be perceived as a sign of an overpriced or undesirable property. Sellers and listing agents must carefully manage the Coming Soon period to ensure that the property remains attractive and doesn’t become stale on the market.

Potential for Disappointment

Buyers who express interest in a Coming Soon property may face the risk of disappointment if the property doesn’t live up to their expectations. Since buyers typically have limited access to the property during the Coming Soon period, they may only have a limited understanding of its condition and features. It is crucial for buyers to manage their expectations, conduct thorough due diligence, and communicate openly with their real estate agent to minimize the potential for disappointment.

Competition with Other Buyers

Due to the limited time frame and exclusive nature of Coming Soon listings, buyers may face increased competition from other motivated buyers. This competition can lead to bidding wars or competitive offer situations, potentially driving up the final sale price. Buyers must carefully evaluate their budget and the market conditions to determine the right strategy for presenting competitive offers without overstretching financially.

Comparison between Coming Soon and Active Listings

Visibility to Buyers

Active listings have higher visibility and exposure to a larger pool of potential buyers compared to Coming Soon listings. Active listings are widely marketed through various channels, including MLS, online listing platforms, and real estate agents’ networks. Coming Soon listings, on the other hand, have limited exposure and are mainly targeted towards a select group of potentially interested buyers.

Offer Consideration

When it comes to offer consideration, sellers of Coming Soon properties have the advantage of evaluating offers before the property hits the active market. This allows sellers to carefully review, negotiate, and potentially accept an offer that meets their expectations. With active listings, sellers may receive multiple offers simultaneously, which can create a more competitive and time-sensitive decision-making process.

Seller’s Expectations

Coming Soon listings provide sellers with an opportunity to generate interest and gauge the market demand for their property. Sellers can use this period to gather feedback, make necessary improvements, or adjust the listing price based on potential buyers’ responses. With active listings, sellers generally have higher expectations for sale price and a faster transaction due to the greater exposure to the market.

Buyer’s Perspective

Buyers, especially those looking for unique or sought-after properties, may find Coming Soon listings appealing as they provide an opportunity to get a head start in a competitive market. By expressing early interest and potentially securing a property during the Coming Soon period, buyers can avoid bidding wars and increase their chances of successfully acquiring a desirable property. Active listings, while more widespread, may present more competition and potentially require buyers to make quicker decisions.

Regulations and Guidelines for Coming Soon Listings

National Association of Realtors (NAR) Guidelines

The National Association of Realtors (NAR) provides guidelines for real estate agents regarding Coming Soon listings. These guidelines emphasize the need for transparency, fairness, and compliance with fair housing laws. NAR recommends that agents communicate clear terms and conditions of the Coming Soon period, avoid discriminatory practices, and ensure that all interested buyers are given equal consideration.

State-specific Regulations

In addition to NAR guidelines, individual states may have their own regulations and requirements for Coming Soon listings. It is essential for sellers and their listing agents to familiarize themselves with the specific regulations applicable in their state to ensure compliance and avoid potential legal issues.

Responsibilities of Listing Agents

Listing agents who handle Coming Soon listings have several responsibilities. They must ensure that all marketing materials accurately represent the property, respond promptly to inquiries, provide necessary disclosures and information, and maintain confidentiality when required. Listing agents should also communicate with sellers effectively, provide regular updates on the listing’s performance, and protect the sellers’ best interests throughout the Coming Soon period.

Examples of Successful Coming Soon Real Estate Listings

Case Study: Smith Family Home

The Smith Family Home was listed as a Coming Soon property and generated significant interest within the local community. The seller’s agent effectively utilized social media platforms to showcase the property’s unique features and generate excitement. As a result, several interested buyers scheduled private showings during the Coming Soon period, and the property received multiple competitive offers once it officially hit the market.

Case Study: Luxury Condo in Downtown

A luxury condo in downtown was listed as a Coming Soon property, targeting high-end buyers looking for exclusive residences. The seller’s agent collaborated with a local magazine and organized an exclusive unveiling event, allowing potential buyers to get a first look at the property. The event generated significant buzz, and the property received an exceptional offer from a buyer who attended the event, resulting in a successful sale.

Case Study: Historic Property Renovation

A historic property undergoing renovations was marketed as a Coming Soon listing. The seller’s agent collaborated with a local historical society to raise awareness about the property’s rich history and unique architectural features. This collaboration resulted in a feature article in a local newspaper, attracting potential buyers interested in preserving and restoring historic properties. The seller received several offers from buyers passionate about the property’s historical significance.


The use of Coming Soon Real Estate Listings has become increasingly popular as both sellers and buyers recognize the benefits they offer. Sellers can generate early interest, potentially secure a higher price, and gauge market demand. Buyers, on the other hand, have the opportunity to gain a competitive edge, explore unique properties, and potentially secure a property before it officially hits the market.

However, it is important to consider the potential risks and drawbacks of Coming Soon listings, such as limited market exposure and longer time on the market. Both buyers and sellers should carefully evaluate their goals, market conditions, and individual circumstances before deciding to utilize Coming Soon listings.

As the real estate industry evolves, it is crucial for sellers and agents to stay updated on regulations and guidelines set by organizations like the National Association of Realtors (NAR) and individual state authorities. By following best practices, leveraging effective marketing strategies, and working closely with real estate professionals, sellers and buyers can maximize the potential of Coming Soon Real Estate Listings and navigate this unique aspect of the real estate market successfully. The future of Coming Soon listings holds promising prospects, and their impact on the real estate industry is likely to continue growing.

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